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The web page had the following on the homepage, "Adam Hall Builder Pty Ltd is a domestic building company specializing in new homes and renovations in the Colac and district area." We saw that the web site said " We pride ourselves on producing quality homes through design and innovation." It also said " From the moment you walk through our office doors we can guarantee that you will work alongside the director of the business himself throughout whole process from start to finish. Stand out of the crowd with an Adam Hall Builders house! In our new showroom." The header had Adam Hall Builder as the highest ranking optimized keyword. This keyword is followed by domestic builder, builder, and new homes which isn't as urgent as Adam Hall Builder. The other words adamhallbuilders.com.au uses is renovations. colac is included and could not be viewed by search crawlers.